Beyond Hello Store Design
We designed the store from the ground up, innovating on the experience to be something transformational—the adults version of a candy aisle. With directional sound over our strategically segmented zones (calm, balanced, boost) and a digital engagement strategy to help new and experienced consumers find their way around and come back for more. Furthermore the store layout was planned to help facilitate inventory, house one-on-one consultations, and deliver a unique purchase and exit experience to shoppers.
(Click on the sizzle video at the end to get the full story.)
Modular Pop-up Store
A concept store centered on the idea of enabling e-commerce brands to have a short term brick and mortar presence—a showroom to experience the brand IRL.
Retail at it’s best today is: Fluid, localized, adaptable, e-commerce powered, omni-connected, convenient, customer-centric, and brick-&-mortar-experienced.
Imagine: Offering an apparel store one quarter, that turns into a pet haven the following quarter.
The fumctional elements of the store (aisles, artwork, displays, lighting) are all designed to move and adapt to different brands—making the space brand centric and low-cost to adapt.
Transforming from
Apparel
Transforming into any other category, like
Pet
Alienware Experience
Understanding the unique world of gaming and blending it into a contemporary, experience-first, immersive shopping experience . One in which we blended the massive audiences love for "arena" games with an in-store experience centered on trial. The centre space was designed to house gamers and the store designed to
transform into an event space.
(Click the arrow on the video to hear V.O.)
GNC Store ReDesign
The Emerald Swan Ball
A brand experiential event.
We engaged Sipsmith, an official sponsor of Wimbledon, to take a stance on turning heads after Wimbledon by creating a glamorous event in the prestigious White Hall in proximity to Wimbledon.
Owning a gap in experience where there is currently no after party.
The Emerald Swan Ball is not merely an event; it’s a celebration of The New Establishment.
The emerging relationship between the worlds of tennis, fashion, music, and entertainment. It is where legends are made, where boundaries are shattered, and where the bold and optimistic come to life.
It’s where the optimistic are changing the game.
The Bud Stage
Finding the "spiritual home" for Budweiser Global.
We identified the passion points for the brand, where consumers felt the truest emotional connection to the aspirations of the brand.
From the small stage, to the backstage, from the viewer to the performer,
Budweisers home is—the stage.
An environment to foster cultural relevancy for the brand amongst the young urbanite target.
The following images show a suite of assets, from stage design to lighting, bar design and posters for a branded environment experience.
